Because Mr. Bubble is from Bismarck, ND!!!!
Back in the 1960's, Harold Schafer, well-known businessman, philanthropist, and father to future ND governor Ed Schafer, invented Mr. Bubble - a favorite bubble bath of generations of families! My kiddos (especially Tiny Girl) love the picture of the bubble dude on the front of the Mr. Bubble container - it's cute and instantly recognizable!
I think nicknaming the building "The Bubble" is a great tribute to a great man and to the future of ND aquatics!!! Imagine: The Bismarck Bubbles Swim Team!!! (okay, maybe not quite what they are going for in a name, but cute nonetheless) They ought to at least put a huge Mr. Bubble logo on a wall somewhere in tribute to a North Dakota legacy!
The Bismarck Tribune had a great article in its Progress edition 2 weekends ago, but the internet link is nonfunctional. You can, however, read about Mr. Bubble here http://en.wikipedia.org/wiki/Mr._Bubble and Harold Schafer here http://www.medora.com/History/harold_schafer.html as not only creator of Mr. Bubble and Gold Seal floor wax, but also a great supporter of the historic projects in Medora.
Happy reading! (didn't think you'd get a history lesson today, did ya?)